Our Team

Our Team

Jeremy I Beck

President, Comprehensive Wealth Planner

I was born and raised in Colden, New York, population 3,300. With my father working the line at General Motors and my mother working as an accountant, they helped to instill in me the core values of hard work, honesty, and integrity.

I learned early in life the value of hard work and that nothing comes for free. Two weeks after graduating from high school, I joined the U.S. Army Reserves and spent the first summer of my adult life in basic training at Fort Jackson, South Carolina. I earned my degree at the University at Buffalo by working 60 hours a week while attending school full-time. My hard work paid off when I was awarded an internship with NASA’s Jet Propulsion Laboratory in Pasadena, California. This experience led to a full-time position with VectorVest Inc., an investment company with roots in Williamsville, New York.

Jeremy and Heather

After four years with VectorVest, I was promoted to vice president and relocated to Charlotte, North Carolina, with my wife, Heather. During my six years with the firm, I taught money management and risk mitigating strategies to affluent investors and spoke at more than 250 investment seminars across the U.S. This valuable experience brought me home to become a registered financial advisor with A.G. Edwards, a premier money management firm and a legacy firm of Wells Fargo Advisors. 

From 2002 to 2007, I built my practice as a financial advisor with A.G. Edwards in Williamsville, New York.  I developed my customer base by assisting high-net-worth investors navigate through a tumultuous decade in the fixed income and equity markets. In 2007, A.G. Edwards was purchased by Wachovia Securities, which in turn was purchased by Wells Fargo in 2008. I started my independent financial advisory practice, the Beck Financial Group, offering products and services through Wells Fargo Advisors Financial Network, in 2009. 

After spending a total of 15 years with A.G. Edwards, Wachovia and Wells Fargo Advisors, it was time to take our practice to the next level.  The team of Jeremy Beck, Trish Del Prince, Brooke Tanner and Gwendolyn Bork (formerly Beck Financial Group) then merged with David Burgio, Mary Lokken, Joseph Fecio and Kristine Zanner (Legacy Custom Wealth Strategies) to form the new Custom Wealth Strategies, LLC.  Both teams decided that the powerful combination of National Financial Services, LLC (a Fidelity Investments Company) as the custodian for our client's assets, coupled with Commonwealth Financial Network® (the nation's largest privately held independent B/D-RIA) was the ideal fit for our clients.

Beck Family Golf

When not at the office, I enjoy time with Heather, my beautiful wife of 16 years, and our three wonderful boys: Gavin (13), Noah (12), and Sawyer (9).  Not unusual for Buffalo, we are a hockey family and most weekends from September through March are spent all over WNY, and sometimes out of state, to watch each of our boys play on separate travel hockey teams.  Along with hockey, all three boys have a love for golf, and we play as much as possible in the few warm months we’re given in this area.  Time spent with all of us together as a family grows more important each year our children grow older, so we also participate in family golf tournaments when we can find them.  

Gavin and Fish

Our oldest son, Gavin, also loves Charter Fishing and our favorite spot is on the Lower Niagara River.  We have fished together from New York to Costa Rica.  Noah, our middle child, has a quiet confidence and a knack for video editing and capturing, astronomy and lacrosse. He is witty and caring and makes us proud in everything he does.  Sawyer, our youngest, has a charm matched by no other, he makes us laugh daily, and succeeds at everything he does. He is the fastest, and sometimes smallest kid on the ice, but his talent and charisma make him well over 6 feet. Everyone he meets is instantly magnetized by his caring heart, big belly laugh, and his devilish smile.

Noah Hockey
Sawyer Hockey

As an advisor, my investment process is simple: I work extremely hard for my clients' success, and I do this with honesty and integrity. That may sound simple, but it’s something many advisors seem to have forgotten. By working hard each day, Custom Wealth Strategies now manages more than $200 million in client assets, a responsibility not taken lightly.

Trish Del Prince

Director of Operations

Trish and Livi

I was born and raised in East Aurora, NY the youngest of three girls, my family is my world. My father instilled in me at a very young age that working hard was not an option but a requirement, while also making sure that I had every opportunity to be whoever I wanted to be. I am a huge animal lover, so my dream was to become a veterinarian, but when I started down that path, something just didn’t fit.  I knew I had to find something that spoke to my strengths, so I went back to school in my mid-20’s and received my bachelor’s degree in Business Management at Medaille College. 

I took on several different roles with large companies throughout my career, Client Service and Retention management with BMW Financial Services, a Quality Assurance Analyst for a local remarketing firm.  I wanted to find a smaller company, smaller client base, but more time and attention to devote to the clients and the company. Somewhere that I could truly make a difference.  Not long after, I interviewed with Beck Financial Group, now Custom Wealth Strategies, and everything instantly clicked. I genuinely love my job, from making clients lives easier, to helping take the stress and uncertainty out of retirement, I definitely found my right seat on the bus. 


When I’m not at the office, you can usually find me with my family and friends.  I have a beautiful 8-year-old daughter, Liviana, and 2 dogs Remi and Louie. We love spending time outside, so we do a lot of camping, hiking, going to the beach (during the 2 months of Buffalo we call summer) and when I have time, I love to cook.

Brooke Tanner

Client Services Manager & Marketing Coordinator

I was born and raised in Orchard Park, New York (Go Bills!). In my early 20s, when I started having children, I moved into the Village of Hamburg, a mere 5 minutes down the road, where I still currently reside and enjoy raising my family very much.                             

Brooke family

I started working for Custom Wealth Strategies (formerly Beck Financial Group) during the summer of 2014 and was brand new to the business. I was a newly single mom to my two daughters and son—Riley (7), Cameron (8), and Eric (9)—and what started out as a part-time administrative assistant role turned into a full-time career with a team I’m now proud to call my extended family. At the time, I owned a personal training business and was able to schedule my work around my busy life. But I no longer felt the security of a second income to fall back on if my business was slow, and I no longer had the time to devote to owning a business and giving my clients the attention they deserved. Finding my way to Beck Financial Group literally changed my entire life.

Aside from being a mom and a full-time business owner and trainer, most of my career has been centered around customer service. I was an assistant manager at a spa, an online account manager at a local bank, and a branch manager at a staffing agency. With each of these roles, I started out as a receptionist, or a part-time employee, eventually landing an assistant or management role in a short time frame. I slowly started to realize how vital customer service is in every organization and how much I enjoyed making people’s lives easier. I also realized that through hard work, and my friendly and welcoming demeanor, I would be led to a path I would be happy to call a career. I have always been the kind of friend, co-worker, or person about whom people have said, “I feel like we’ve already met” or “you are so easy to talk to” and I truly feel that my personable attitude and attentiveness to detail are why I have reached the kind of success I have. Every job search had one thing in common: customer service. What I thought meant I lacked actual skills was the exact opposite. Customer service and all it encompasses IS my skill. As the client services manager of our practice, I am the first face you see when you walk in, the last face you see when you leave, and the voice you can count on hearing every time you call, setting the tone that YOU are our most valued asset. 

Now, enough about my work life; you’ll see me there enough!

Brooke engagement

When I am home, my life revolves around spending time with my three wild and beautiful children; fiancé, Randy; and soon-to-be step-son, Taylor, as well as going to as many Buffalo sports games and country music concerts as possible. Eric, my 9-year-old and only son, is the baby who made me a mom. When people told me there is no bond like a little boy and his mom, I had no clue what I was in for! This little man was going to be my new best friend. Shortly after Eric was born, a nurse found a tiny hole on each side of his neck. And after some tests over the next day and a half, I was told my son had a condition called BOR (Branchio-Oto-Renal) Syndrome, which is a dominant genetic disorder affecting the kidneys, ears, and neck, but he didn’t inherit it from his father or myself. Through genetic testing, we learned he is one of the very rare cases in which 10% of children with the disorder have developed it out of nowhere, through a simple gene mutation, and the only child to have ever been born with it in the Buffalo area. But my little boy is a fighter, and at 9 years old, the only issue we have faced so far has been chronic ear infections, so we keep our fingers crossed! He is full of life, calls himself a “math god,” and keeps everyone around him laughing. Cameron, my 8-year-old daughter, is the epitome of “the perfect child.” She is smart, loving, compassionate, helpful, respectful, and although she gave me a run for the money as a baby, she turned out so wonderful! Although she does have quite a stubborn streak, which I can confidently say was passed down from me. She is also the only child of my three who has any athletic ability. She is in her second year of travel soccer for the Hamburg Monarchs and loves every minute of it. Riley, my youngest at 7, is the most independent of my children. She is confident and quirky, and she marches to the beat of her own drum. She’s fiercely loyal to what she believes in and is a lover of ALL animals, especially cats—but picking up a worm, or miraculously catching a bird out of thin air, or touching an ant is not beneath her (even if it grosses out her mother).

Brooke Family Sabres game

When my children are at their dad’s house, my fiancé and I try to attend every Buffalo sports game we can and spend a lot of time on the road watching his 12-year-old son play travel hockey and baseball. He is a Buffalo Bills season ticket holder of 12 years, and I try to attend every game that does not conflict with my kids. But when the Sabres play, you can find us at every Monday and Tuesday night game. In fact, in March 2018, we planned a trip to Nashville centered around the Sabres playing the Predators that weekend and as much country music as possible. Turns out, that was Randy's cover, because he proposed to me in Nashville two nights before the game, and it turned into an engagement celebration with a massive Sabres win!

Now that you know the most of what there is to know about me, I can’t wait to meet you and give you the attention you deserve! 

Matthew Pitrola

Wealth Manager

I am a Southtowns native, born and raised in Hamburg, New York. I grew up the middle child and I was raised by two loving parents, my father Anthony, a charismatic, outgoing, blue-collar guy, who worked at U.S. Foodservice as an interstate truck driver and my mother Laurie, who was always the one in the family that showed us how to have fun, and how to plan accordingly. My mom was the light in all our lives. Unfortunately, my mother died when I was just 11 years old. Going through such a traumatic experience, at a very young age, really forced me to take on more responsibility and mature earlier. But, more importantly, it taught me the increasing importance of time and how limited it really is. The moments we spend with the ones we love are the things that make life worth living.

Matthew bio pic 1


During high school, as well as college at The University at Buffalo, I worked several jobs. I was a sales associate at Tim Hortons and worked a Reception and Customer Greeter position at the Hampton Inn Hamburg. These positions may have just been jobs rather than a career choice, but they did teach me a few things. First, the value of a dollar. Spending 40 hours a week at $8.00 an hour really inspired me to focus on my education. It also helped me hone my ability to speak with people from all walks of life and helped to learn that customer service and satisfaction is a main component of almost any career.

My father instilled the importance of saving for college, retirement, a house, and anything and everything at a very early age.  My family has also been a client of Jeremy’s for over 14 years. During my early years at UB, I started speaking with Jeremy on my own.  Sharing ideas on investment opportunities I had found, asking questions, and researching on my own.  From my first encounter with my now mentor Jeremy Beck, President and Wealth Planner at Custom Wealth Strategies, I knew this was the man I wanted to learn from.  I was very impressed with his investment philosophy and ideas, and the way he made even the most complex investments easy to understand and breakdown. Jeremy offered me an internship during my time at UB, where my main task was to assist in the development of a recession timing indicator known as “The Beck Index”.  This was an incredible opportunity, and I gained a wealth of market knowledge during the experience that I still apply to my trading philosophy today.  After my graduation from the University at Buffalo with a financial analysis concentration, I immediately began studying to pass the Series 7 exam and accepted a full-time position at Custom Wealth Strategies, where I have the unbelievable opportunity of working with a knowledgeable team.

When I am not guiding clients through the financial markets, I love to spend my time with those I care about. Whether it be my family or my friends, that is where I want to be.  I love exploring the outdoors, going to local sport events, or traveling to see my favorite performers!

Matthew bio pic 2


As an advisor, my investment philosophy is simple: to do the very best for my clients, from continually working hard to see their retirement and planning goals come to fruition, to always carrying myself with honesty and integrity, and taking the time to ensure they know that I plan to share in all of their successes.  I am young, but this career path is truly my passion, and under the tutelage of Jeremy Beck, I am determined to become an asset to my firm, my family, and to my clients.